Voice Search and Conversational Queries

From Keywords to Conversations

Gone are the days of typing stiff, robotic keywords like "vegan pizza NYC."

Now it’s all about:

“Hey Google, where’s the nearest vegan pizza joint that’s still open?”

Thanks to smart assistants and mobile devices, people are chatting with search engines like they’re human—and that’s changing how SEO works!

What Are They?

• Voice Search: People speak their queries out loud:
  “Hey Alexa, what’s the weather like today?”
  Already ~30% of all searches (and climbing)
• Conversational Queries: Longer, more natural, and super specific:
  “What’s the best way to clean white sneakers without bleach?”
  Usually starts with: “how,” “why,” “what,” “where,” “can I…”

Why You Should Care

• Everyone’s Talking: 55% of households have smart speakers.
• Google’s Smarter Now: Algorithms like BERT & MUM understand meaning, not just words.
• Local Goldmine: 46% of voice searches want local info (hello, small businesses!).
• Snippets Rule: Voice assistants love reading from Position Zero (aka featured snippets).

Future-Proofing for Voice & AI Search

• Get SGE-Ready: Make in-depth, trustworthy (E-E-A-T) content that AI loves.
• Voice Shopping is Real: "Add to cart" could be a voice command. Be ready.
• Go Multilingual: Cover regional languages and dialects for global reach.

TL;DR

People are talking to their phones and smart speakers like they’re besties.

SEO is no longer about clunky keywords—it’s about sounding natural, being helpful, and answering questions fast.

So if your content doesn’t speak “human,” Google won’t listen.

• Be clear
• Be local
• Be snippet-worthy

Speak softly and carry a well-optimized page.